Write something about digital marketing.

LUMA’s State of Digital Marketing 2023

Shift to the “The Year of Efficiency”

Scale as Comparative Advantage in A.I. Race

Privacy & Antitrust: Double-Edged Sword

Attribution & Measurement Models Will Flip Fundamentally Deterministic to Probabilistic Deterministic - Multi-Touch - Last-Touch Probabilistic - Media-Mix Modeling - Incrementality